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Content Marketing Advice from Kevin Spacey?

Movie stars and content marketers have the same goal ---to connect with the audience.  This week at Content Marketing World in Cleveland, OH, Spacey shared his top three tips for better storytelling to the 2,500 attendees to a standing ovation.  It's no surprise that "Authenticity" made the list, but one of the other tips was [...]

The Digital CMO

I just read 5 Things Digital CMOs Do Better published by Harvard Business Review. It's rare that I read an article like this and agree equally on all points made. Is there one that you think is most important for a CMO in the digital age? I do think that CMOs today are adept at using data to target and measure and that the majority of marketing organizations are aggressively testing to continuously refine and improve performance. However, there is still much upside in marketers shifting from a channel-centric approach to a more consumer-centric approach.

To Blog or Not To Blog? And the Birth of the iLog

It's not about us anymore. The blog is dying and being replaced with the iLog (Inspiration Log), a compilation of content that inspires us from a variety of sources. Let's stop talking to ourselves.