Movie stars and content marketers have the same goal ---to connect with the audience. This week at Content Marketing World in Cleveland, OH, Spacey shared his top three tips for better storytelling to the 2,500 attendees to a standing ovation. It's no surprise that "Authenticity" made the list, but one of the other tips was [...]
I just read 5 Things Digital CMOs Do Better published by Harvard Business Review. It's rare that I read an article like this and agree equally on all points made. Is there one that you think is most important for a CMO in the digital age? I do think that CMOs today are adept at using data to target and measure and that the majority of marketing organizations are aggressively testing to continuously refine and improve performance. However, there is still much upside in marketers shifting from a channel-centric approach to a more consumer-centric approach.
Changing consumer behavior and new technology is forcing retailers to push beyond traditional thinking around retail and the purchase process. Three cutting edge fashion marketers share what they are doing to embrace omni-channel and better serve the consumer.
It's not about us anymore. The blog is dying and being replaced with the iLog (Inspiration Log), a compilation of content that inspires us from a variety of sources. Let's stop talking to ourselves.