Last week Blake Mycoskie, the founder of TOMS, spoke at the World Business Forum. Not surprisingly, he spoke about how social responsibility makes good business sense. “Having a purpose other than making money” and “instead of focusing on marketing and advertising, if we just focused on giving, then
Once the decision is made to become more socially responsible, the key is in finding the right cause and developing creative ways to integrate the cause into your corporate DNA. Stay tuned for more on these topics.